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BE.LI.VE “CONCRETE JUNGLE” AW’20

CONCEPT. AS A CONTINUATION OF THE CONVERSATION STARTED WITH THE FIRST COLLECTION «PEACEFUL REVOLUTION», WHERE YOU COULD HEAR A CALL TO LOOK INSIDE YOURSELF IN ORDER TO START THE CHANGE FROM CHANGING ONESELF, THIS TIME WE ARE LOOKING OUTSIDE.

THE «CONCRETE JUNGLE» COLLECTION – IS OUR REFLECTION ABOUT HUMAN AND THE ENCIRONMENT, WHERE EACH INDIVIDUAL HAS TWO CHOICES: TO REFLECT OR TO ABSORB. THE CHOICE IS NOT ALWAYS DETERMINED AND IT'S IMPORTANT TO BE ABLE TO TAKE RESPONSIBILITY FOR THE CONSEQUENCES OF THE CHOICE YOU MAKE AND THE INFLUENCE ON OUR PERSONAL STATE AND THE ENVIRONMENT.

SILHOUETTE. SIMILAR TO THE PREVIOUS COLLECTION, THIS TIME PLENTY OF THE PIECES ARE OVERSIZED AND UNISEX, THUS INVOLVING THE IDEA OF CIRCULAR FASHION, WHERE ONE ITEM CAN SERVE MANY PURPOSES. DUALITY IN PERSEPTION OF SILHOUETTES DUE TO MULTILAYERING

FABRICS. DENIM AS THE BASIC MEDIA OF THE COLLECTION, UNDERLINES THE SHARPNES OF THE SILHOUETTES, WHILE TENDER JERSEY SOFTENS AND COMFORTS YOU. THE USE OF NET FABRIC GIVES THE OPPORTUNITY TO PLAY WITH COLOR AND TEXTURE. UNEXPECTED USAGE OF DENIM PRODUCTION LEFTOVERS AND PLASTIC BAGS FROM LOCAL COSTEMIC SHOP “RIVE GAUCH” COLLECTED VIA SOCIAL MEDIA BRINGS TOGETHER UNIQUE AND BRIGHT “HAUTE COUTURE” PIECES FOR THE DULL MOSCOW DAYS. UPCICLED “YELLOW JACKETS” AS A REFERENCE TO THE PARISIAN ARE REPURPOSED INTO EMBROIDERY AND FABRIC.

COLOR. COLOR PALETTE PERFECTLY REFLECTS THE MAIN THEME OF “CONCRETE JUNGLE” WITH BLACK AND REFLECTIVE GREYS, SUPPLEMENTED WITH NEON SPLASHES OF NIGHT CITY LIGHTS, MERGED WITH GREENS THAT ARE RARELY REFLECTED IN SCYSCRAPPERS IN THE CONCRETE JUNGLE.

THANKS-MSG-RU
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